After working six years as a visual graphic designer and mentoring other designers, 39-year-old Phoebe Chang left the industry to follow her passion and began studying contemporary jewellery at Alchimia in Florence, Italy.
Returning to Taipei, Phoebe started her jewellery brand, Chang Chang Jewellery, in 2013, leased a shop space and opened her store in Taiwan.
Just like Kokoon, Phoebe has a partiality to long-lasting designs and finds inspiration from strong, accomplished women. The similarities made Phoebe chose to sell Kokoon at her store.
Here Phoebe Chang lets you in on what inspires her and what sets Chang Chang Jewellery apart from other brands.
What’s the essence of Chang Chang Jewellery?
Simplicity and elegance with a touch of playfulness in terms of structure and space.
How is Chang Chang Jewellery from other jewellery brands?
I am very focused on my thoughts and initial intentions. We want people to wear our jewellery and for it to bring out their confidence and generate a strong sense of self.
Where do you find inspiration for your designs?
From nature, light, architecture and sculptures. And the vibration you get from life and city.
What kind of woman do you design for?
She’s smart, kind and mature.
What appealed you to Kokoon?
A devotion to silk, independence and toughness… and the focus on female empowerment.
Why do you feel Kokoon complements your designs?
The DNA of Kokoon is classic and timeless.
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